Find out what's holding your organic growth back.

What I look for

Every SEO audit starts with the same question: what's the gap between where you are and where you should be? I look at technical health, content strategy, competitive positioning, and backlink profile — then build a prioritised roadmap based on what will actually move the needle.

I'm not an SEO tool. I'm someone who's managed organic traffic at scale — across ASX-listed travel brands, a national comparison site, and financial publishing. I know what matters and what's noise.

What's included

• Technical SEO audit — crawlability, indexation, Core Web Vitals, site architecture, internal linking
• Content strategy review — keyword opportunity mapping, content gaps, cannibalisation analysis
• Competitive analysis — who's outranking you, why, and what it would take to close the gap
• Backlink profile assessment — link quality, toxic links, outreach opportunities
• Prioritised action plan — not a 60-page report that sits in a drawer, but a clear list of what to do first and why

Who this is for

This works best for businesses that know organic search matters but aren't sure why their results have plateaued — or for businesses that have been burned by an agency and want an honest, independent assessment of where things stand.

I also work well as a second opinion. If you've got an agency managing your SEO and you're not sure whether they're doing a good job, I can review their work and tell you straight.

How it works

A typical audit takes 1–2 weeks and includes a written report plus a walkthrough call. If you want ongoing strategy and implementation support, we can discuss a retainer arrangement after the audit.